With around 300,000 annual overnight stays, the Wipptal is one of the smallest tourism regions in Tyrol. Many tourism businesses in the region have over-fueled: unattractive locations near Brennerstrasse, inadequate know-how in the field of digitization and the resulting decline in numbers have a negative impact.

This training and awareness-raising project is to launch a digitization offensive. A course has been developed with the aim of keeping subjects such as strategic. Business management, financial management, strategic marketing, digital marketing, project and innovation management. Targeted coaching should translate and consolidate the content of the course into practice.