Small communities no longer have the human resources and budget that would be necessary to ensure their own local marketing. In order to counteract the development of the outflow of purchasing power and the dying out of sectors, the Brixental wants to develop a concept with the six municipalities of Kirchberg, Brixen im Thale, Westendorf, Hopfgarten, Itter and the Wildschönau as a first step in order to start supra-regional regional marketing. The project is to be divided into three modules/components/phases: Module 1: Evaluation - raising awareness - SWOT in the 6 communities. Module 2: Local marketing concept and implementation. Module 3: Personnel selection and coaching.